New tech comes to marketers on a daily basis, challenging our assumptions on effective audience engagement.

The main obstruction to embracing new tech is fear. Or more often, apprehension and confusion.

That’s where 'fusionomics' comes to play.

A concept developed by Shelton Fleming, to assess the potential of new technology when it comes to incorporating them into marketing activities.

In this white paper, we guide you on the journey through this ever-evolving landscape, navigate the complex, cutting-edge tech and weave it into your events, creating moments that truly connect with your audience.

Discover more about 'fusionomics' and the tech thats hero and those that are hype.

Read on to find out more!