New tech comes to marketers on a daily basis, challenging our assumptions on effective audience engagement.
The main obstruction to embracing new tech is fear. Or more often, apprehension and confusion.
That’s where 'fusionomics' comes to play.
A concept developed by Shelton Fleming, to assess the potential of new technology when it comes to incorporating them into marketing activities.
In this white paper, we guide you on the journey through this ever-evolving landscape, navigate the complex, cutting-edge tech and weave it into your events, creating moments that truly connect with your audience.
Discover more about 'fusionomics' and the tech thats hero and those that are hype.
Read on to find out more!
Over 40 years, we've built an industry-wide reputation for innovation in events. Today that involves a digital-first approach to storytelling and audience engagement.
Developed our in-house capabilities in creative and innovative technology and put sustainability at the heart of our business.
Exceptional client management, blended with strategic approach to communications mapping and storytelling, ensures digital experiences build relationships and grow brands. At Shelton Fleming, we believe in re-imagining connected experiences in order to stand out from the crowd.